Book now!

About Makeup BLVD

Welcome to Makeup BLVD, the place to find the latest and best cosmetics brands for every taste and occasion.  From a product perspective, our focus is on brands that are in high demand, but can’t be found in other stores.  We are a global makeup and skin care retailer, prepared to reach you no matter where you are.  From a local perspective, we provide full salon services along with makeup services to the West Michigan area.

We believe in making a connection with you through high-end customer service and customized makeup and skin care solutions.  We encourage you to contact us at with makeup questions, skin care questions, hair r questions, or product requests.  If we do not carry a product you are looking for, we will try to find it for you.  We have expert makeup artists on staff ready to help you put together the look you deserve.

If you are located in or visiting the Grand Rapids area, come see us!  We provide full salon and makeup services including hair coloring, hair cuts, styles, brow tinting, makeup application, makeup  lessons, waxing, and other beauty services. We are happy to travel to your wedding destination, or other events.

We at Makeup BLVD keep an eye on the latest trends in cosmetics and how to meet your beauty needs.  As our guest, your interests are always the top priority for us, whether you come to shop, or to get a makeover.  We know you will enjoy our products and services as much as we enjoy making them available to you.

 Check us out in this video from WZZM13 PascuaPitStop!

Core Beliefs 

  • Beauty – We see beauty in everyone, it is our passion to help bring out the best in you.
  • Education – Makeup BLVD is a learning environment.  We are constantly learning about new products and techniques, which we pass on to you, our guest.
  • Inclusion – Everyone is welcome here.  Diversity makes the world BEAUTIFUL. 
  • Community – We believe in serving our community.  As Makeup BLVD grows, we will help our community grow and thrive.